The structural relationships of destination image, awareness, uniqueness and destination loyalty in periurban ecotourism destination

The Role of Destination Attributes in Assessing/ Constructing the Image of Tourist Destination

This chapter aims to present and discuss the concept of ‘destination image’, as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of th...

Online Promotion and Its Influence on Destination Awareness and Loyalty in the Tourism Industry

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP), destination awareness (DA), tourist...

The Long Tails of Destination Image

This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...

Factors Affecting Destination Choice in Medical Tourism

Introduction: Although many factors can affect the choice of destination in medical tourism, some factors are indispensable to medical tourists and medical tourism. The aim of this study was to analyze important factors affecting the selection of a destination by potential medical tourists. Methods: This descriptive, cross-sectional study, conducted in Tu...

Towards a Conceptual Framework for Tourists‟ Destination Knowledge and Loyalty